Deepfakes
There have been many very public Deepfakes online recently, such as the photo that Donald Trump shared of Taylor Swift endorsing him. She came out later and said it wasn't actually her. Deepfakes are AI-manipulated digital media that are nearly indistinguishable from reality, with three main categories: face-swap, lip-sync, and puppet-master.
Face-swap deepfakes can be used positively in entertainment, such as recreating the late Carrie Fisher's character in Rogue One as talked about in the presentation . Puppet-master technology has been employed for advocacy, like the gun safety campaign featuring Joaquin Oliver, a Parkland shooting victim, making his message resonate beyond his life. Lip-sync deepfakes have helped recreate voices, as seen with Val Kilmer, who regained the ability to speak through synthesized voice technology.
However, there are significant concerns. Face-swapping can facilitate unethical marketing, as demonstrated by fake LinkedIn profiles created using synthetic images. Deepfake technology poses risks for disinformation, especially during elections, where altered videos can spread false claims about candidates. Lastly, the non-consensual creation of explicit imagery using this technology, particularly targeting female celebrities, is an unethical and harmful practice.